Max Youell, Youell Systems: websites and bespoke business systems, Huddersfield
Hi, I'm Max 👋
I'm based in Huddersfield, and I build the things businesses can't quite buy off the shelf: websites, customer journeys and bespoke systems that fit the way they actually work.
My background is in communications, so I tend to look at the whole journey rather than just the technology: how someone finds a business, what they see, what happens when they get in touch, and how the team handles everything that follows.
That started with websites, digital content and marketing. Increasingly, it has meant building the systems behind them too.
I now design and build bespoke business systems and CRMs around the way a company actually works. That can mean replacing spreadsheets and disconnected tools, bringing a customer journey into one place, automating repetitive work, or building something that simply doesn't exist off the shelf.
One of those systems is used day-to-day by an FCA-regulated mortgage and protection firm, managing work across leads, clients, opportunities, documents, tasks and adviser workflows.
Youell Systems is deliberately small. There isn't an agency between you and the person doing the work. If we work together, you deal with me from the first conversation through to design, development and launch.
- Based
- Huddersfield, West Yorkshire
- Works with
- Small businesses and specialist teams across the UK
- Specialisms
- Bespoke systems · CRMs · Websites
- Company
- Youell Systems Ltd, no. 17464004, registered in England and Wales. Registered office: 18 Albert Road, Clayton West, Huddersfield HD8 9NL
Websites
Your website needs to be something different
Sites built around what they need to do, rather than squeezed into a template. I look at the whole journey: how people find you, what they see, and what happens once they get in touch.
- Custom-built sites and landing pages
- Content and messaging that make your case
- Enquiries that go straight into your systems
- Fast on phones and easy to find on Google
CRMs
Your CRM doesn't fit your process
Bespoke CRMs designed around the way your team actually works, so you're not changing your process to suit the software.
- Leads, clients and opportunities in one place
- Tasks, reminders and team workflows
- Documents and client portals
- Built in accounts you own
Joining tools together
Your tools don't talk to each other
Plenty of businesses already have good software that doesn't share information. I build around what you have, so information moves on its own instead of being typed in twice.
- Connections between the tools you already use
- Automation for repetitive admin
- The customer journey in one place
Replacing spreadsheets
Your workflow is held together with spreadsheets
If an important part of the business runs on spreadsheets, email chains and memory, I build the system that should have been there all along.
- Replace fragile, shared spreadsheets
- A clear status for every job
- Something that fits how you work today